Public page (public) VKontakte provides access to its content to all those who are among its subscribers. In the community, people view a variety of information posted by administrators. Here, subscribers do not have rights to publish their posts on the walls; they can only comment on posts, take part in polls, like, repost, etc.

The public has its advantages over the group. Therefore, many users want to create their own public page. How to do this will be discussed in this article.

• 1 Features of the VKontakte public
• 2 Creation of a public page on VKontakte
• 3 Promotion of the VKontakte public

Features of the VKontakte public

Public pages have no members; everyone who subscribes to these pages is called subscribers. The main difference between this type of VKontakte information pages is the ability to receive information that interests you. In this case, it turns out that subscribers use the content that administrators publish for them.

Subscribers can offer their news in public pages, which are published or deleted after consideration by the administration.

Video tutorial on creating public pages in VK

In public settings there are no less settings than in a group. There is also an opinion that it is much easier to promote a public page than a group, this also applies to page management. Yes, it’s really quite easy, but you still have to work hard to create your own unique public page that attracts a large audience of subscribers.

Creation of a public page on VKontakte

You can create a public VKontakte account in a few simple steps.

• The page must be linked to your phone number, only after this you can start creating a public.
• From your VK account, you need to go to the “My Groups” section and click the “Create Group” button (on the left side of the profile page - navigation). If “My Groups” is missing, you need to go to the “General” tab in the settings and find “ additional services" Select the appropriate links from the list and they will be located on the left side of your profile. Place a check mark next to them. All changes you make will be saved and visible in the navigation field.
• Come up with and write down the name of the new public in the “Navigation” field of the window that opens. You can change the name at any time.
• Select the “Public Page” section and create a community in the appropriate line.
• Next, you need to select the type of public page (the type does not affect its functional content) and familiarize yourself with the site rules. Agree with the proposed rules by checking the appropriate box.

Promotion of the VKontakte public

The social network VKontakte has more than one hundred thousand communities. Most of them are created for the purpose of making money. After all, what more popular public page, the faster it will begin to make a profit, so it needs to be promoted. Among this huge abundance of communities, there are not many effectively promoted and worthwhile, truly interesting examples. Therefore, you need to strive to promote your page competently.

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In order for the community to be constantly visible, you need to promote it.

What is needed for this?

• Ensure that news from the public is reposted by subscribers and that interest in them does not fade away. You need to choose interesting, fascinating, funny, beautiful, useful topics (maybe even mystical ones), which will be reposted thousands of times.
• The name of a public page should not be long - within three words. It's better if it's unique. But if you take one of the already promoted ones, there’s nothing wrong with that. Many communities duplicate names, sometimes with variations of existing ones.
• The picture for the public page should also be selected according to the topic. Under it, you can make an invitational inscription, like “Do you want to become the best? Come in!” You need to come up with a beautiful name for your public page with an interesting status so that it attracts attention and encourages people to come in and view your information. You can look at examples of avatar designs online and make your own, absolutely unique.
• Create an open comment wall. Once they start commenting, many subscribers become attached to the page and periodically leave their opinions under your posts. And if you have obvious ill-wishers, you can always ban them. A button for this is also provided in the public management service. No one will stand at the closed wall, so feel free to open access and let people talk to their hearts’ content.

You always need to improvise and revive your public. Provocative pictures, voting, information, feedback you need to use it with your subscribers so that people feel live communication.

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Along with user pages, VKontakte can close groups and public pages. This ensures that information published in the community is hidden and enables the approval function for new members. Thus, to gain access, you will need to wait for a positive decision from the administration.

This is a fairly popular feature. Many interest groups need content, photos and videos, to be available only to members.

In this tutorial we will learn how to create a closed group from scratch. We will also learn how to close an existing VKontakte community.

How it works

As I already said, if the administrator decided to hide his community from outsiders, then when he tries to log in, the person will see the following notification.

There is a note that the group is closed. Only data from the "Information" block, as well as the list of participants, are available for viewing.

A button is available to apply for membership. If the administrator approves it, the materials will become available to you.

A nuance with the type of community

As you know, VKontakte has two main types of communities - groups and public pages. So the access restriction function works only for groups. A public page cannot be closed. Here it is clear from the name - the community should be public, accessible to everyone.

What should we do now? There is no way to make materials private?

There is an exit. It is enough to change the type of community. We simply transfer the public page to a group, and quietly activate the “Private” type for it.

note. Changing the community type is available once every 30 days. To confirm the operation, you need to be an administrator (see how to appoint an administrator in a VKontakte group) and have access to a phone number. You will receive a code via SMS to confirm the operation.

How to create a closed group in VK?

We need to analyze this process in two versions - from a computer and through an application on the phone.

From computer

In the lower right corner of the screen, click on the menu button. In the next step, select the "Groups" section. When we get to the list of your communities, click the “+” icon at the top. You will be taken to the creation form new group.

Here we select "Interest Group". We fill out the form by analogy. The most important thing is to select the “Closed” type - to do this, check this box in the appropriate field. Then check the box to confirm your agreement with the rules. Then the "Create Community" button.

That's sorted out. Let's now see what to do with the group that was already created earlier.

How to change the type of an existing group and hide it from strangers

There will also be two options.

From computer

Let me remind you that in order to change the group type, you must be an administrator (see how to assign an administrator in a VKontakte group).

Let's go to the right community. In the menu block, click on the “Management” link. On next page, at the very top of the screen, finds the “Group Type” block. Select the "Closed" option. Save the settings.

From phone

Let's go to the desired group in the application. At the top of the screen, click on the gear icon to go to the “Settings” section. On the next page, go to the "Information" section. Then find the "Group Type" block and check the "Closed" option. To save changes, click on the checkmark located in the upper right corner of the screen.

What about public pages?

As I already said, this type of community must first be transferred to a group. After this, the desired item appears in the settings.

Hello, dear readers of my blog. As you know, the language of social networks is teeming with various terms. Fortunately, many of them, for example, “community”, “page”, can be understood by everyone, but some can be confusing. One of these words is “public”. Many people don’t see the difference between him and the community, but there is one. If you want to know what these terms are all about, this article is for you.

What is a public?

Public – what is it? This is an abbreviation of the phrase “public page” - a kind of mini-blog on a social network that anyone can and has the right to start. Most often they are associated with the social network VKontakte, but they are also found on many other resources, for example, on Facebook, Instagram, Odnoklassniki and even Vibir (here we are talking about a group chat, the content of which can be seen by each user).

Why do people create public pages?

The format is convenient in that anyone can visit it, while groups can have closed access. That's why it's called a public page.
Discussion of certain topics is not of great importance here - public pages, for the most part, are created to provide information, music or pictures. Here, just like in communities, you can add videos and various recordings to the wall. Comments are available on some public pages, but there are also those where they are closed. Of course, there are topics for discussion in public pages, but they are given second place.

In addition, popular public pages are an excellent platform for advertising. Absolutely anyone can advertise in them - from some super fashionable wristwatch to various communities and profiles on social networks. This is one way.

How does a public page become popular?

Information among users is distributed not only through the public wall, but also through reposts of various news by other users or groups, which is a kind of advertising. Thus, through the pages of friends or communities, those users who have never heard of it or have not looked for it will learn about the page. In short, word of mouth comes into force and attracts more and more people to the public page, making it popular.

But we must not forget about the most important things. For example, being competent is one of the fundamentals of her success, because, as you know, people are greeted by their clothes.

More than once I became interested in some groups and pages, seeing reposts or advertisements, but when I went to them, my interest immediately subsided, since the design was either simply plain, unattractive, or terribly ridiculous and tasteless. Anyone would want to fix their gaze on something attractive.

The second, most important thing, is the content of the public. Each person has his own interests and preferences, so you can always find your subscriber. But this does not mean that you can not worry at all and post everything - under no circumstances! The number and contingent of subscribers directly depends on the quality of the content. It is important to take a responsible approach to the selection of content, otherwise there can be no talk of success.

And of course, the creators of the public - the admins - play not the smallest role. How often are updates available? In what form? How do they treat their subscribers? How do they improve their “brainchild”? All this directly affects the popularity of the page.

How to create a public VKontakte page?

Becoming the owner of your own public VK page is easy, you only need to make a few steps simple actions. For your convenience, I will describe and show you each of them.

First of all, register in VK if you don’t already have your own account. If you have one, go to your page, go to the “My Groups” menu and click the “Create Community” button.

Now you need to enter the name of your community, I already wrote about that. Remember that the name is the first thing that attracts attention; it should be catchy and memorable. Select the type of community - “Public Page”.
The last step is to select the theme of the page.

You will be offered a large number of different directions, one of which should most accurately show the essence of your future mini-blog. All that remains is to click the “Create Community” button. Ready! Congratulations, you are now a public admin! But just creating a public page is not enough, you need to make it popular!

The service will help you get your first subscribers soclike.ru . I have already written about this in detail on my blog, so if you decide to start promoting, I advise you to read this article. Do not forget that it is not quantity that matters, but quality, so try to attract users directly with the content of your public page, and not with money.

Well, that’s all, now, I think, you have an idea of ​​what public is all about! Interested? Then get to work quickly! If you liked this article, you can recommend it to your friends and subscribe to my public page .

Good luck to you in all your endeavors! See you again!

Remember the question that haunted Danila Bagrov in the famous film: “ What is the strength in, brother?"? Correlating the answer with today's realities, we can answer like this: “ Power is on VKontakte!».

No I am not joking - social media have become not just a place of communication, there is money, leverage over the masses and ways to find the truth. The main thing is to know how to use the opportunities correctly In contact with. Today we will look at an example of creating a public page, "public", effective way impact on people.

So, VKontakte gives you the opportunity to create not only personal user pages, but also communities: groups, public pages and events.

• An event is a page telling about an upcoming meeting, holiday and other events.
• The group and the “public” are similar, but there are still differences, although they are subtle: in the group, those who have joined the community can create their own topics, while in the public page, subscribers can only leave comments. To explain it in a very primitive way, the first is a forum, the second is Twitter.

Pressing "Create a community" link, in the form that appears, fill in the name of the future public page, activate the corresponding radio button and click on "Create Community" button. Before doing this, I strongly recommend that you sit down, take a piece of paper and a pen, think about why you will create a “public” (sell goods, share information with subscribers, drain traffic to the site or partnership programs, keep an online diary, etc.). If you want to earn money, choose the page topic carefully. And immediately come up with a name.

I named the project “For blondes about website building”. You can’t make money from it, since the topic is non-commercial, there will be no traffic either, because men, redheads and brunettes are immediately cut off - if the “public” is to be developed further, it will be only for the sake of one’s own pleasure. Once again: think about what the page will be about and what the purpose of its creation is, don’t waste time developing nonsense projects!

In the next form, you will be asked to select the page type and, if necessary, change the page name. Weigh everything carefully, agree to the terms of VKontakte and click "Create page" button .

So, the page is almost born, we have created a public page and now we need to fill out the necessary sections and configure it.

Let's start with the name of the public page (public). I’ll leave it like that, but if something doesn’t suit you, or some thoughts caught up with you while you were taking the first steps in creating a “public” - feel free to change the name of the page. Next click link “Select short address” and come up with an original, memorable URL for the page. Why do this? I suggest you think for yourself and give an answer in the comments.

Select from the drop-down menu category , let's write a few words About company (what do we generally want from the page), let's enter Website address (I previously selected the page type as a reflection of the web resource) and indicate today creation day "public".

Now let's decide on the blocks that will be on our right - in the list check the boxes next to the extensions you need . And fill in the blocks by entering necessary information by adding videos and photos. Include comments – on my page, for example, there must be questions from subscribers.

Uploading a photo , displaying the main idea of ​​the public page. The download link is in the top left corner, it's impossible to miss. Having selected the desired picture, move the slider to determine the area of ​​the image visible to subscribers. You can turn it, you can go back.

Selecting the thumbnail area , which will be your avatar when adding material and comments.

A public page has been created. There are some minor improvements left: you can create an event– it will be displayed on the right in the blocks (this is the same Event that VKontakte offers to create when you click the “Create Community” button), you can talk about products and services , adding a link to the page (also displayed on the right).

Pressing "Manage Page" link (under the picture), you can configure almost everything again. Can add administrators , block subscribers , configure import and export of news (from the page - to Twitter, from the RSS site - here).

Very important parameter, which can be tracked - page traffic . VKontakte tells in great detail who is coming, from where and when. The report can be downloaded in a convenient file.

What to do if a public page is boring, unnecessary or has lost relevance? You can sell it, you can simply forget about it, you can delete it. For removing public, you must first remove all administrators from the list, then “fire” yourself.

Finally, I will voice the main advantage of a “public” over a group: communities on a user’s page are not displayed in open form, and the pages to which he is subscribed are visible in a special block. This is traffic from curious friends. If the name and picture are chosen correctly.

As you are convinced, create a public VK It’s very simple, but it will take more time to really make money on it. Good luck!