Hi all! Today's topic of conversation: Facebook.
Let's figure out if it's necessary Facebook to the ordinary Russian-speaking user? Is it worth registering for it? this moment? Who needs an account in Facebook might be useful? What's better: In contact with or FaceBook? Let's talk a little and about other social networks. I would be very grateful if you not only read this post, but also drop a couple of sentences about your opinion in the comments.

Facebook: what is it?

Facebook- This social network, which was launched in 2004. It is worth noting Facebook- one of the largest social networks in the world. It would be appropriate to present the collected statistics here. about the popularity of Facebook:
1. Attendance Facebook— 1.32 billion users who log into the social network at least once a month.
2. The social network is visited by about 720 million users per day.
3. About 810 million users per month use to communicate on Facebook mobile app.
4. Daily Facebook users they give 3.2 billion likes and comments, publish 300 million photos.
5. There are 125 billion “friendships” on the site.
6. The number of site page views in October 2011 was 1 trillion.

It would seem not bad, right?

Facebook-FakeBook

Now let’s touch on the Russian-speaking users of the social network themselves Facebook. The problem is that there are not as many Russian-speaking users as we would like. And the lion's share of them consists of fakes or spammers. Isn't that why Facebook strongly recommends add as friend only those people you know? I wonder what the situation is with fakes and spammers in the English-language part of the social network? But the remaining part of Russian Facebook users is the older generation, which seems like a breath of fresh air after moving in In contact with schoolchildren. That's a plus. But spam of all types and scales... This is a minus. However, the social network makes it easy to customize your feed and prevent or reduce spam.
Let's sum it up: if you don't have friends in Facebook- then you don’t really need it.

Do I need to register with Facebook?

This is necessary if you do not have accounts on other social networks. Still, Facebook, first of all, this is a good place to store photos, a messenger, etc. There are many methods for using it. But, again, provided that you have someone to communicate with on this social network. In all other cases, welcome to VC And Classmates. By the way, it's a good idea to use Facebook as an alternative Twitter, fortunately, hashtags work here too (though, in my opinion, few people use them). However, you can use any social network this way.

Website promotion using Facebook

Nowadays they are talking more and more about behavioral factors.
Behavioral factors– these are the actions that visitors perform on a particular site. Login to the site, stay time, page views, clicks external links, return to the site - all these are behavioral factors. Links from Facebook - nofollow, but search robots follow the links for indexing. That is, behavioral factors when users switch from Facebook are also taken into account, which can have a very good effect on website promotion.

Which is better: Facebook or VKontakte

In contact with, and it is undeniably more functional. Here you can listen to music, watch new films, and much more... Until the owners of the copyright for all this stuff complain about the illegal publication of media files on the Internet. But for some reason they don’t complain often. Because interesting content in In contact with great multitude. Facebook in this sense it is more strict. There are no audio recordings or films here whose creators have not given permission to publish the results of their creativity. And you won’t find just the usual playlists with your favorite music. But the functionality Facebook can be expanded with various applications... Most of which do not have a Russian-language interface.

Alexander Ivanov

In this article we will talk about what Facebook is, its capabilities and why it is needed for any business.

This social network is designed both for communication and for attracting customers. It was founded in 2004 by the now well-known Mark Zuckerberg while studying at Harvard University and is one of the five most visited websites in the world.

In 2017, Facebook's audience exceeded 2 billion users. There are many thematic communities where you can find like-minded people and friends with similar interests.

Any user can easily expand their professional contacts, search for clients and colleagues. To establish business connections, certain information that can be provided during registration helps.

Initially, Facebook was intended only for communication, thanks to which companies have the opportunity to get almost instantaneous feedback from personal clients and partners.

Reviews play a very important role in the promotion process, as a person will always trust the opinions of others. Therefore, just creating an advertising company is not enough. This is where business begins.

Features on Facebook

1. Testing demand for new products or services.
2. Attracting partners and clients.
3. Receive instant feedback on published information.
4. Advertising of goods or services.
5. Posting information about the company and its activities.
6. Direct communication with your audience.

In addition to all this, you can create business pages, personal pages, groups (communities), applications, and so on. This is how groups of people are formed according to interests, views and type of activity.

On their pages, users can publish fresh and useful information for a specific target audience, thereby increasing interest in their project.

If you manage your account correctly, you can quickly and successfully expand your customer base and, of course, increase sales.

How to Create a Successful Business Page

The basic principle is that the page should convey the idea that is reflected in the title. The design should also match the theme so that users can quickly find their way and make their choice.

Your main task is to gather as many target audiences as possible, which includes not only people interested in this idea, but also potential buyers.

The name should be unique and immediately catchy, and not repulsive.

Facebook has a personal internal search that many people use. Therefore, it is recommended to mention the keywords for which you would like to rank in the title of the page.

The main business idea should be written on the wall: add the necessary links and contacts so that the user can easily go to your site or contact you somehow.

The first thing the user notices is the cover, which should be bright and catchy. It should also reflect well the idea of ​​your business.

The left menu contains tools that you can use to create tabs or any other purpose.

The next step is to fill out the page.

In addition to posts that will bring potential customers to your site, you should note other interesting information on the topic.

For example, you can post news from your personal website once a day and give the same amount useful tips or educational and training materials.

Be sure to add a poll, generate a review, and post a video once a week.

It would be nice to organize some promotions or competitions once a month. This way you can quickly engage visitors who will like, comment, and repost.

How to promote your business page

To promote, you can use paid or free methods.

The free ones are as follows:

• leave comments on behalf of your business page. The title will appear as a link, which will encourage you to go to your personal page. To do this, next to the “main” inscription, select the desired one from the list;
• you can join an unlimited number of thematic groups that suit your topic, and attract users from there using posts with links;
• You can attract traffic to business pages from your personal Facebook profile;
• if you have a website, then use it to promote the page. Install relevant widgets or links;
• You can exchange posts with other public pages of similar topics.

Paid promotion methods include:

• Targeted advertising - in the right column or news feed;
• Advertising through the owner of the community you are interested in, who, in turn, publishes your post on his page or group.

In order to make the most of all the features of Facebook, you can check out this cool online training .

What can you promote on Facebook?

Before we talk about what exactly can be promoted on this social network, let's figure out why Facebook?

In the vastness of the RuNet, about 30 million users visit this network every month, which is several times smaller than the audience of VKontakte. But at the same time, the age range of these people is from 18 to 45 years.

This is a fairly active audience, which, moreover, is much more solvent. And this has not been a secret for a long time.

You can only register on FB from the age of 13, and it does not contain free content such as music and films.

A business page can act as a business card for your own or corporate website. On it you can publish announcements of new materials or articles on similar topics, thanks to which your site will be constantly visited by the target audience.

Information businessmen who sell courses, trainings, seminars or coaching, owners of their own businesses, online stores, and networkers are actively promoting on Facebook.

Conclusion

To summarize, I would like to say that Facebook is a powerful marketing tool. Profiles, pages and groups make it possible to quickly achieve success, expand your customer base and increase sales!

A huge number of companies are proof of this.

This is where I end. Don't forget to subscribe to blog updates and the Telegram channel t.me/site, as well as share information on social networks.

Happy promotion!

More videos on our channel - learn internet marketing with SEMANTICA

Social networks have taken over the world. This phrase has not seemed like a metaphor for about five years. A modern person communicates, makes a name for himself, expresses himself, works, and gets the latest news with the help of huge online communities such as Facebook. Communication with colleagues, family and close friends is the root cause of their existence, but now social networks are also used to conduct business. Modern advertising gradually changes its appearance. It no longer imposes a product, but is of a recommendatory nature. Social media is well suited to attract customers in the context of such changes.

Facebook is needed to communicate and find new contacts. It’s not for nothing that everyone says that all people in the world are connected to each other through six handshakes. The social network demonstrates this perfectly. It is easy to find the right people there for both friendly and business communication. All registered users are segmented according to socio-demographic characteristics and interests. Based on them, interesting people, materials, and advertisements are recommended to the user.

For example, you often read publications about healthy eating. Facebook takes this into account and further shows news relevant to your interests. In this way, information is filtered and the system’s algorithms recommend what to subscribe to on Facebook. The essence of these algorithms is to ensure that each registered user sees only what is valuable to him.

What is Facebook

Facebook is a social network created for communication. How to use it is up to everyone to decide for themselves. On a social network, you can be virtually friends with people you know personally, build professional contacts, and simply expand your horizons by subscribing to complete strangers, but very interesting users.

There are thematic communities on the network where the user can find like-minded people and friends with similar interests.

Facebook has opened up new business opportunities. Any registered user can expand their professional contacts, search for colleagues and clients. Since during registration we indicate certain information that characterizes us, it is very easy to establish connections based on it.

What to do on Facebook

First of all, communicate with each other. This is the first purpose of a social network. Thanks to this, companies have excellent ground for promoting their products and services. Another feature is the ability to receive prompt feedback from your clients and partners.

Reviews play an important role in the promotion process. A person most trusts the opinion of another person who has already used a service or purchased a product. This work is one of the most difficult and responsible, so the process of promotion on Facebook does not end with the launch of advertising campaigns, but only begins with it.

On Facebook you can:

• Attract clients and partners.
• Advertise your products/services/special offers.
• Communicate directly with your audience.
• Post information about your company and its activities.
• Receive instant feedback on the information you publish.
• Test demand for new products/services.

On a social network, you can create personal pages, business pages, communities (groups) and applications. With their help, groups of people are formed, united by interests, positions, membership in one or another socio-demographic group, etc. On the pages, users publish interesting, relevant information for one or another group, thereby increasing their value and fueling the user’s interest. In this way, companies represented on the social network expand their consumer audience, increase brand loyalty and their sales.

Business on Facebook

The Facebook audience is growing every day. This opens up unlimited business opportunities. To achieve this, the developers of the social network have come up with a diverse set of functions. They are aimed at working with the target audience.

It can be segmented by gender, age, country/city and even street of residence, interests. This allows you to target advertising very narrowly and analyze the audience that is most effective for your business.

Facebook for advertising

Provides flexible budgeting. You can monitor the money spent and the results obtained around the clock, promptly responding to any changes. Statistics allow you to deeply analyze all the actions of the users you attract. Based on this data, you can draw informed conclusions and make adjustments to advertising campaigns and the entire marketing strategy.

Facebook allows you to run your business within the social network, as well as attract potential customers to the site. During the promotion process, it is best to use both options and evaluate which platform gives you the best results. To do this, it is enough to set up advertising campaigns that will lead the user to the site or landing page. Of course, you shouldn’t forget about web analytics, which will add objectivity to your assessment of the quality of promotion.

To use Facebook effectively, you need:

• specific goals;
• knowing your audience or hypothesis;
• clear plan;
• promotion strategy, which involves maintaining pages and advertising campaigns;
• clear positioning of the company;
• clear KPIs – performance indicators.

In order to use everything that Facebook gives and effectively present your company on the social network, it is important to always remember that everyone knows, hears and discusses each other. Therefore, openness and friendliness are the basis on which you need to build your promotion. To these should be added the value of the information offered to the user, regular communication and constant search for an audience to whom you can be useful.

If the question is: “What is Facebook?” Whenever a day haunts you, it’s time to have a little educational program.

So, what is Facebook today and why is it so popular? Facebook is a website that is one of the largest networks in the world today. The number of Facebook users exceeds 400 millions of people from different parts of the world. Users can use the site in both Russian and English languages. It is precisely because of the huge user audience that it is one of the most promising areas for promoting websites and any other Internet projects.

More about the Facebook network
The birthday of the super popular network is February 4, 2004. Anyone over the age of thirteen has the right to register on the site, provided they have an electronic mailbox.

How Facebook works
On the social network Facebook, each registered user in his profile can communicate with friends from all over the world, exchanging instant messages, upload photos and view pictures of other users, as well as create all kinds of interest groups.

The site provides a fairly large set of functions thanks to which users can contact each other. Virtual winking is extremely popular, as is the so-called “wall” on which friends of the profile owner can unfollow. And, of course, Facebook users spend most of their time looking at friends’ photo albums and commenting on interesting photos.

Each user himself opens access to the information contained in the profile to certain people, thereby controlling the situation and preventing “intrusion” into the profile of unwanted people.

Interesting facts about Facebook
In 2007, the site owners announced to users the possibility of third-party programmers creating programs for a certain list of services, allowing them to make money on it. Thanks to this promotion, the functions of the site were expanded with new tools, which influenced the increase in the number of new users.
In 2009, each user was given the opportunity to choose the address for their page independently. Users appreciated the innovation, gaining even greater trust and respect for the site.

In the same year, users were able to independently choose the site language in their profile.

One of the negative aspects of the Facebook tangent is that, or rather, against the “like” button, since its use violates the policy information security countries.

So, now you know what Facebook is and, for sure, you are ready to join the ranks of users of one of the most popular networks in the world.

And:
Nowadays, many people use social networks to somehow influence officials. If you want your area to have high-quality urban lighting, then you can create a group on a social network and look for like-minded people from your area. Through such informal associations, people can be mobilized to achieve good goals.

Until recently, the Internet was used mainly for searching useful information and messaging via email. Today, Internet users spend more and more time on social networking sites. Thanks to Mark Zuckerberg, who founded Facebook, human communication has reached a new level, the existence of which one could only guess. The social network has become an integral part of the lives of billions of people on our planet, and from time to time they have a question - what is Facebook for?

Ample opportunities for communication

Initially, Facebook was conceived as an online analogue of a university album with the names and photographs of students, but Zuckerberg decided not to stop there. He turned it into a huge social network where users can communicate through messages sent via PM or left on the wall. Today, the capabilities of Facebook have expanded significantly, but the main goal is still communication.

Why create an account on Facebook if you can communicate using traditional means of online communication? Yes, for the simple reason that this is a more advanced level. For a long time The main method of virtual communication was correspondence via e-mail. In the presence of permanent access to the Internet, users switched to ICQ, while representatives of the American and European Internet communities communicated on MSN Messenger.

Facebook is an international social network, which includes residents of hundreds of countries, and makes it possible not to limit communication with compatriots. In addition, it creates a feeling of real communication, because... users do not hide under mysterious nicknames, but have a profile that allows them to paint a more or less real picture. Thus, by registering on Facebook, you can simultaneously conduct a dialogue with a work colleague sitting in the next office, a friend located on the other side of the city, and a pen pal living in the United States. Fast, convenient and, most importantly, completely free.

Entertainment and integration options

In order to expand the user audience, Facebook management decided not to limit the capabilities of the social network to simply exchanging messages and photos. The developers received the green light to create applications for the site, including many interactive and multiplayer games. With their help, Facebook users enjoy passing the time by competing with friends and setting personal records. A nice bonus is the ability to play the same game as in computer version social networks and in applications developed for smartphones. In this case, the results will be summarized, for which you only need to log in to the application using Facebook account.

By the way, another good reason to create a personal page on the social network Facebook is the possibility of integration with applications and other Internet resources. You can share interesting articles outside of Facebook with your friends with the click of a button. Or evaluate the information found using the same Facebook “like”. In addition, one profile will solve the problem of registration on thousands of Russian and foreign sites. Instead of entering your information each time when registering, you can simply click the “Log in with your Facebook account” button. We can say that a Facebook profile is a kind of universal “key” that gives access to a huge number of Internet resources.

SMM – expanding the boundaries of marketing

Naturally, Facebook is of interest not only to ordinary users, but also to representatives of the business sector. Marketers have long realized that social networks are a great place to promote a brand, and even created a separate marketing area called Social Media Marketing (SMM). As it turned out, the return on advertising in traditional types of media is much lower than on competent SMM.

Facebook is one of the most popular and effective SMM platforms. In the ranking of Internet resource traffic compiled by the well-known statistical site alexa.com, social Facebook network ranks second, second only to Google. About a billion users are active on the social networking site every month. This means that by creating a company page on Facebook, you are launching a mechanism for self-distribution of information. The main thing is to attract and interest users. Everything else will be done for you.

So, Facebook is a social network with really broad capabilities. For ordinary users, it is primarily needed for easy communication with friends, not limited by time or space. For business representatives, Facebook is a powerful SMM platform that allows them to expand their audience. And yet, to the question “Why is Facebook needed?” everyone must give their own answer, because, by and large, this is just a site that has become an Internet giant precisely thanks to the interest of users.